BEHIND RESTRUCTION / AFTER

Video of Lovisa Ingman during photoshoot by Nina Andersson.
Sound: Nina Simone – Plain gold ring // maxxxbass-edit //

“-Recently I looked through a magazine and I got upset because the pictures were blank. Each and every individual carry much more inside than what was shown in these pictures – they could have had a mannequin instead, because the girl in the picture was made so banal. I believe a picture should express something. It should mean something and this is possible to create in a so-called fashion shoot. It doesn’t have to be about the clothes in the sense that the person wearing them disappears. Rather the photographer need to let the individual shine through and not be scared to let them put their mark on the story. Then the picture will become a picture, and not just a documentation of fabric on a location.”

QUOTE FROM AN INTERVIEW WITH LOVISA INGMAN, MODEL AND PHOTOGRAPHER, REGARDING LIFE AND HER DAILY REFLECTIONS ABOUT HER WORK.

Full interview here.